On the 3rd day of our time at IFA 2022 (opens in a new tab) we took our front row seats during the speech by Hakan Bulgurlu, CEO of Arcelik. The hall was quite full and we were excited to hear the vision to solve some of the most pressing challenges facing mankind, as well as the new water-saving innovation everyone has been waiting for.

Arcelik is a leading global manufacturer of household appliances and the parent company of 12 brands including Beko and Grundig. You may have seen some of the best coffee machines (opens in a new tab) and the best vacuum cleaners (opens in a new tab) there are Beko companies in the UK as well as large appliances, and Grundig is paving the way for sustainable innovation in Europe in the categories of personal care and household appliances products.

From the very beginning of the presentation, it became clear that the parent company promotes sustainability in its product and manufacturing innovations. Heavy statistics have been released such as 40% of the world’s electricity used by electric motors, air conditioners, refrigeration and lighting, which is a lot of energy for our everyday appliances.

(Photo credit: Future)

A new innovation that has been launched but not yet available for purchase is the Beko SaveWater line of appliances, which includes a dishwasher and washer / dryer duo.

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